As a result of the pandemic suffered throughout the year 2020 that deprived thousands of fans to go to the stadiums, La Liga began to implement new technologies to achieve a greater audiovisual experience. Within the audiovisual structuring that La Liga has developed, the use of the most developed technology, artificial intelligence and the machine learning method are the three pillars on which its project is based.
One of the great novelties is the incorporation of the Inferno computer, which provides data and statistics unimaginable until now. At the same time, it is the great feared by the pirate content distribution pages, since, since its beginnings, it managed to knock down the pirate platform Rojadirecta. This computer analyzes images of matches and makes models to see on which accounts La Liga matches are being broadcasted. Another feature is that it detects who is the owner of the website, in order to take them down judicially.